Effectively engaging consumers in healthy behavior change is critical to both their health and well-being. Healthy behavior modifications and the personal choices people make for themselves have a profound influence on the state of their health. While most people know what they need to do to improve their health, more often than not they fall short when it comes to taking effective action. This presentation will discuss the powerful forces that impede the achievement of health care goals. Communication and engagement strategies that can be utilized to better engage and empower these consumers to change their behaviors and be active participants in their health care will be discussed.

Learning Objectives
At the end of this educational activity, participants should be able to

1. Discuss the barriers that impede the achievement of health care goals
2. Identify communication and engagement strategies that engage and empower consumers to change their behaviors and become active participants in their health care

Method of Participation
There are no fees for participating in or receiving credit for this activity.
For information on applicability and acceptance of continuing education credit for this activity, please consult your professional licensing board.

Participants will receive a certificate upon successful completion of the activity, which includes the following:

• Completing the entire activity
• Completing the Pre- and Post-Activity Assessments, Activity Evaluation, and Application for Certificate of Credit forms

You must be logged in to your account to participate in this activity. Start by clicking “Begin” and viewing the “CE Info”; then follow the prompts at the bottom of the screen. At the end of the activity, you will be able to view, save, or print your certificate of participation. The Area of Practice you indicated in your profile corresponds with your certificate type. A complete listing of all of your activities can be found in your profile.

Method for Calculating CE Credit
CE credit was calculated by the complexity of content.

Faculty Listing
Victor J. Strecher, PhD, MPH
Professor and Director for Innovation and Social Entrepreneurship
University of Michigan School of Public Health
Ann Arbor, Michigan

Disclosures
In accordance with the ACCME Standards for Commercial Support^SM, OptumHealth Education requires all those involved in the development of activity content to disclose their relevant financial relationships. An individual has a relevant financial relationship if such person (or their spouse/partner) has a financial relationship in any amount occurring in the last 12 months with a commercial interest whose products or services are discussed in the activity content over which the individual has control.
OptumHealth Education ensures that the content is independent of commercial bias.

Provided By
This activity is provided by OptumHealth Education.

Commercial Support
There was no commercial support received for this activity.

Hardware/Software Requirements
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