Strategic Business Planning
Dustin Zabokrtsky, MBA, MA
Physician Engagement Executive
MedSynergies

Strategic and business planning are important tools for guiding health care organizations. Multiple factors influence the health care industry today that will impact physician enterprises going forward. Involving physicians is paramount to successful planning and execution.

This session will focus on strategy development and execution through business planning that allows organizations to identify and address influencing factors and position the physician enterprise for future success.

Learning objectives
At the end of this educational activity, participants should be able to:

• Identify the role of physicians in strategic and business planning.
• State the importance of incorporating a strategic planning platform within health care.
• Identify the components of the current state analysis.
• Discuss the principles of directional strategies to include a mission, cultural values and a vision statement.
• List the key components of a business plan.
• Identify and develop three types of strategic goals.

Financial Acumen for Physician Leaders
Mike Ford, MBA
Physician Engagement Executive
MedSynergies

Cindy Logan, MSA
Physician Engagement Executive
MedSynergies

The primary role of finance is to plan for, acquire and utilize resources to maximize efficiency and create value for the organization’s mission. During this session, the functions of finance in a physician enterprise will be reviewed including the process for budget preparation. Financial statements, key performance indicators and key drivers of revenue and expenses will also be discussed.

Learning objectives
At the end of this educational activity, participants should be able to:

• Identify the various functions of finance in a physician enterprise.
• Explain the basics of budgets and the five step process for budget preparation.
• State the key drivers of revenue and expenses and how these impact net income/loss.
• Interpret income statements, key performance indicators (KPIs) and related benchmarks.

About the presenters
Mike Ford, MBA, brings over 25 years of healthcare experience in physician group practice leadership and consulting with a proven track record in operational and financial performance, M&A and network development.  

Prior to joining MedSynergies, Mike founded and served as President and CEO for Medalliance Management Group, Inc. Mike also held the position as President of a privately funded revenue cycle management services organization focusing in the emergency medicine and radiology services arena, as well as directing the patient accounting services activities for a regional hospital network. 

He has served in faculty positions with the Quillen College of Medicine, East Tennessee State University, the  American College of Emergency Physicians and the Tennessee Chapter of the Medical Group Management Association. 

Mike holds a BBA in Finance from The College of William and Mary, and an MBA from Bristol University, Tenn.

Cindy Logan, MSA, brings over 25 years of healthcare industry experience in healthcare IT, revenue cycle services, financial reporting, strategic client management, and consulting.

Prior to joining MedSynergies, Cindy has held positions as Director of Client Services for an ambulatory Revenue Service Center, SCL Health and VP of Client Management for ALN Medical Management leading a portfolio of programs including PM/EMR implementation, Meaningful use, ICD-10 readiness and revenue cycle management. 

Cindy holds a MSA in Healthcare from the University of Notre Dame, and a BS in Business from the University of Colorado. Additionally, Cindy is Epic 2015 Certified in Cadence and Prelude (scheduling and registration), and holds a certificate in Health Informatics for Innovation, Value and Enrichment from Columbia University.

Dustin Zabokrtsky, MBA, MA,brings over 25 years of experience in the healthcare industry and the United States Marine Corps. His experience includes strategic planning and service line development, practice management, physician engagement, recruitment and leadership development and organizational development.

Prior to joining MedSynergies, Dustin held positions as Consulting Manager, Truven Health Analytics, and Associate Administrator at Creighton University Medical Center. Previous positions include Director at Iowa Heart Center and Director of Strategic Planning at Methodist Health System. Additionally, Dustin has developed and taught MHA courses as an adjunct professor.

Dustin holds an MBA from Bellevue University, NE, an MA in Human Resource Development from Webster University, MO, and a BS from Campbell University, TN. Dustin is also an certified Executive Coach, from the Institute of Organizational Development.

Activity planners

Disclosures of Relevant Financial Relationships
In accordance with the ACCME Standards for Commercial Support^SM, OptumHealth Education requires all those in the control of activity content to disclose their relevant financial relationships. An individual has a relevant financial relationship if such person (or his/her spouse/partner) has a financial relationship in any amount occurring in the last 12 months with a commercial interest whose products or services relate to the activity content.

OptumHealth Education ensures that the content is independent of commercial bias.

Ms. Chart and Ms. Gleason have indicated that they are employees of and own stock in UnitedHealth Group.

Mr. Ford, Ms. Logan, and Mr. Zabokrtsky have indicated that they are employees of Medsynergies.

Method of participation
There are no fees for participating in or receiving credit for this activity. For information on applicability and acceptance of continuing education credit for this activity, please consult your professional licensing board.

Participants will receive a certificate upon successful completion of the activity, which includes the following:

• Completing the entire activity
• Completing the pre- and post-activity assessments, activity evaluation and application for certificate of credit

You must be logged into your account to participate in this activity. Get started by clicking “Begin” and viewing the “CE Info”; then follow the prompts at the bottom of the screen. At the end of the activity, you will be able to view, save or print your certificate of participation. The Area of Practice you indicated in your profile corresponds with your certificate type. A complete listing of all of your activities can be found under “My Account,” “My Activities.”

Accreditation statement
In support of improving patient care, OptumHealth Education is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the health care team.

Credit designation statements
Physicians
OptumHealth Education designates this live activity for a maximum of 2.00 AMA PRA Category 1 Credit(s)^™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

PAs
The American Academy of Physician Assistants (AAPA) accepts credit from organizations accredited by the ACCME.

Please note: Licensing Boards change regulations often and, while we attempt to stay abreast of their most recent changes, if you have questions or concerns about this course meeting your specific board’s approval, we recommend you contact your board directly to obtain a ruling.

Attendance
A certificate of attendance will be provided to learners upon completion of activity requirements, enabling participants to register with licensing boards or associations that have not been preapproved for credits. To apply for credit types not listed above, participants should use the procedure established by the specific organization with which they wish to obtain credit.

Provided By
This activity is provided by OptumHealth Education.

Commercial support
There was no commercial support received for this activity.

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