Innovation as Discipline: Tools for Discovering Better Patient Care
Health care systems have demonstrated an increasing reliance on automated technology and alternatives to traditional approaches to patient care in order to improve provider responsivity and timeliness to treatment. However, improving health care services also relies on increasing the likelihood of utilization and motivational power of these services for the patient-as-consumer. These goals can be attained through the application of successful non-health care industry service methods that have been shown to utilize known human behavioral tendencies. These methods include modeling behavior, witnessable activities, nudges, social incentives, and framing. Health care service designs that appeal to human behavioral tendencies and are designed to improve accessibility through automated technology and alternative approaches can provide better patient experiences and outcomes.
This activity will discuss focus on how insights into successful non-health care industry service practices can be applied to health care service delivery to improve quality and innovation. It will address how patient outcomes may be more positively affected through practices that directly incorporate knowledge of human social and motivational behaviors than through patient education alone. Successful methods to engage the patient-as-consumer in their own health services will be discussed, including the importance of how these methods can be used to create a user-friendly self-service interface that can directly impact the patient care process, patient satisfaction, and the attainment of clinical goals.
Please note: This activity will not be offered on-demand following the live webcast.
This activity is provided by OptumHealth Education and UnitedHealth Group Research and Development.
No commercial support was received for this activity.
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This activity is designed to meet the educational needs of nurses, nurse practitioners, pharmacists, pharmacy technicians, PAs, psychologists, social workers and physicians who have an interest in how innovation can be used for better patient care.
At the end of this educational activity, participants should be able to:
- Recognize analogies for better health care service from non health care industries
- Distinguish rational models of health care decision making from actual health care decision making
- Recognize the social aspects of health care decision making
David Asch, MD, MBA
Center for Health Care Innovation
University of Pennsylvania
Dr. Asch is Executive Director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and the Wharton School at the University of Pennsylvania. He created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion in the Department of Veterans Affairs. From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics. His research is in the area of behavioral economics and aims to understand and improve how physicians and patients make medical choices. He is an elected member of the National Academy of Medicine and he has received awards for teaching, mentorship, scholarship, and innovation.
Sarah Chart, RN
Eden Prairie, MN
Rebecca Gleason, RN, CCM
Eden Prairie, MN
Disclosures of relevant financial relationships
In accordance with the ACCME Standards for Commercial SupportSM, OptumHealth Education requires all those in the control of activity content to disclose their relevant financial relationships. An individual has a relevant financial relationship if such person (or his/her spouse/partner) has a financial relationship in any amount occurring in the last 12 months with a commercial interest whose products or services relate to the activity content.
OptumHealth Education ensures that the content is independent of commercial bias.
Ms. Chart and Ms. Gleason have indicated that they are employees of and own stock in UnitedHealth Group.
Dr. Asch has reported no financial relationships.
In support of improving patient care, this activity has been planned and implemented by OptumHealth Education and UnitedHealth Group. OptumHealth Education is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE) and the American Nurses Credentialing Center (ANCC), to provide continuing education for the health care team.
Credit designation statements
This activity was planned by and for the health care team, and learners will receive 1.00 Interprofessional Continuing Education (IPCE) credits for learning and change.
The participant will be awarded up to 1.00 contact hour(s) of credit for attendance and completion of supplemental materials.
The American Academy of Nurse Practitioners Certification Program (AANPCP) accepts credit from organizations accredited by the ACCME and ANCC.
This activity is approved for 1.00 contact hour ([0.10] CEU) in states that recognize ACPE.
Attending the full program will earn 1.00 contact hour.
Unique Activity Number(s): JA0007123-9999-20-157-L04-P/T
OptumHealth Education designates this live activity for a maximum of 1.00 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
The American Academy of Physician Assistants (AAPA) accepts credit from organizations accredited by the ACCME.
OptumHealth Education is approved by the American Psychological Association (APA) to offer continuing education for psychologists. OptumHealth Education maintains responsibility for this program. 1.00 CE hour.
As a Jointly Accredited Organization, OptumHealth Education is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit. OptumHealth Education maintains responsibility for this course. Social workers completing this course receive 1.00 live continuing education credits.
A certificate of attendance will be provided to learners upon completion of activity requirements, enabling participants to register with licensing boards or associations that have not been preapproved for credits. To apply for credit types not listed above, participants should use the procedure established by the specific organization from which they wish to obtain credit.
- 1.00 ACPE - Pharmacists
- 1.00 ACPE - Pharmacy Technicians
- 1.00 AMA - Physicians
- 1.00 ANCC - Nurses
- 1.00 APA - Psychologists
- 1.00 Attendance - General Attendance
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