Shared decision-making (SDM) in primary care enhances patient satisfaction, adherence, and health outcomes by ensuring that medical decisions align with patients' values and preferences. This webcast will enable primary care clinicians to effectively implement SDM in their practice by highlighting the importance and key components of effective SDM and its impact on the patient experience. The session will address common barriers and facilitators to SDM, providing real-world strategies for overcoming these challenges and practical techniques for integrating SDM into clinical encounters. The clinician's role in balancing evidence-based recommendations with patient values and preferences will be highlighted.