This educational activity consists of recorded presentations from 20th Annual National Conference held in Minneapolis, Minnesota on October 4-6, 2011.
In 1735, Benjamin Franklin published a letter in The Pennsylvania Gazette offering his now famous axiom, “An ounce of prevention is worth a pound of cure.” Wellness awareness is a key factor as individuals engage in lifestyle behaviors that lead to poor health. Currently, chronic illness is estimated to affect 138 million Americans, and is estimated to reach 164 million by 2025. Traditional disease-management measures may not be robust enough to handle this unsustainable economic burden. Learn how the focus on wellness may not only improve health, but reduce health care costs.

Learning Objectives
At the end of this educational activity, participants should be able to

1. State a strategy to educate health care consumers on how to change lifestyles that currently lead to poor health
2. Review a cost analysis on how innovative wellness programs may cut the cost of chronic health care conditions

Faculty
Ron Goetzel, PhD
Vice President, Consulting and Applied Research
Thomson Reuters;
Research Professor and Director
Institute for Health and Productivity Studies
Emory University
Washington, DC

Disclosures
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Method of Participation
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Participants will receive a certificate upon successful completion of the activity, which includes the following:

• Completing the entire activity
• Completing the Pre- and Post-Activity Assessments, Activity Evaluation, and Application for Certificate of Credit forms

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Sponsor
This activity is sponsored by OptumHealth Education.

Commercial Support
This activity is supported by Purdue Pharma LP.

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